The Cure Seems Scary and Unfamiliar

Selling people what they already want is easy. Selling people what they really need, when they don’t yet know it, is a pain in the neck.

It’s a little like trying to give a dog a flea bath. It doesn’t know that it will benefit from it; it only knows that right now, it’s unpleasant and uncomfortable. The dog would rather go snuggle in its comfortable, familiar, flea-infested blanket.

That’s pretty much the current state of human society: people tolerating being infested with parasites, because the cure seems scary and unfamiliar.

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Larken Rose is an anarchist author best known for challenging the IRS to answer questions about the federal tax liability of citizens, and being put in prison with no questions answered. He is the author of The Most Dangerous Superstition.

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