Early Customers Are Heroic

Every transaction has two sides.

Every business is based on transactions.

That means for every awesome business success that grew from nothing, there are two parties that made it possible.

The founders and the first customers.

Early adopters are no less heroic and integral to breakthrough successes than founders.

Here’s to the first customers of every big, bold, crazy idea!

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Isaac Morehouse is the founder and CEO of Praxis, an awesome startup apprenticeship program. He is dedicated to the relentless pursuit of freedom. He’s written some books, done some podcasting, and is always experimenting with self-directed living and learning. When he’s not with his wife and kids or building his company, he can be found smoking cigars, playing guitars, singing, reading, writing, getting angry watching sports teams from his home state of Michigan, or enjoying the beach.

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