Always Simpler

Six years ago I had an idea. I thought it was simple. I set out to build it.

In my head, it would go like this:

Simple idea –> traction –> add a bit more complexity –> traction –> add a bit more complexity –> etc.

Eventually, this simple idea would be a massive mothership.

In reality, it went like this:

Simple idea –> little traction –> make it simpler –> little traction –> make it simpler –> bit of traction –> make it simpler –> almost meaningful traction –> make it simpler –> traction –> etc.

Eventually, the idea might be simple enough to be massive.

At every step, I thought I’d stripped to the bone. Made every non-core compromise. At every step, the big discovery and the big challenge was figuring out I hadn’t simplified enough.

The simpler a big idea or product, the harder it is to build.

I’m still trying to simplify every day.

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Isaac Morehouse

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Isaac Morehouse is the founder and CEO of Praxis, an awesome startup apprenticeship program. He is dedicated to the relentless pursuit of freedom. He’s written some books, done some podcasting, and is always experimenting with self-directed living and learning. When he’s not with his wife and kids or building his company, he can be found smoking cigars, playing guitars, singing, reading, writing, getting angry watching sports teams from his home state of Michigan, or enjoying the beach.

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