Framing is Everything

There is no such thing as an isolated fact or experience or data point. They all exist in a context, interpreted through a frame.

We all know this, but it’s still easy to underestimate just how important framing is. An experience can be two entirely different things with different framings. People may go from ignoring it to paying hefty sums for it, based on framing alone.

The more you dive in and try to deconstruct the phenomenon of framing, the more it feels like life is nothing but a series of frames, layered and nested in and on one another. If you get the right frame matrix, you get the right result.

The only trouble is, nobody knows what that is. Maybe it starts with reframing framing.

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Isaac Morehouse is the founder and CEO of Praxis, an awesome startup apprenticeship program. He is dedicated to the relentless pursuit of freedom. He’s written some books, done some podcasting, and is always experimenting with self-directed living and learning. When he’s not with his wife and kids or building his company, he can be found smoking cigars, playing guitars, singing, reading, writing, getting angry watching sports teams from his home state of Michigan, or enjoying the beach.

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