Convenience vs. Social Desirability Bias

Convenience has a massive effect on your behavior.  You rarely shop in your favorite store, eat in your favorite restaurant, or visit your favorite place.  Why not?  Because doing so is typically inconvenient.  They’re too far away, or not open at the right hours, so you settle for second-best or third-best or tenth-best.  You usually don’t switch your cell phone company, your streaming service, or your credit card just because a better option comes along.  Why not?  Because switching is not convenient.  Students even pass up financial aid because they don’t feel like filling out the paperwork.  Why not?  You guessed it: Because paperwork is inconvenient.