Social Desirability Bias vs. Tourism

Economically speaking, there’s a straightforward win-win case for these Mexican resorts: Not only do they make the tourists happier; they make the Mexicans happier by providing them with better opportunities than they have elsewhere in the Mexican economy. If you reconsider this verdict through the distorted lens of Social Desirability Bias, though, a radically different picture appears before your eyes.  Once you forget economics, you could easily describe the resort experience in the following sordid way.

What I’m Doing

Most smart people aren’t doing what I’m doing.  Shouldn’t I be worried?  Only slightly.  Even smart people are prone to herding and hysteria.  I’ve now spent three months listening to smart defenders of the conventional view.  Their herding and hysteria are hard to miss.  Granted, non-smart contrarians sound even worse.  But smart contrarians make the most sense of all.