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Cognitive Bias #1 — Anchoring

Anchoring is a cognitive bias that we encounter in every negotiation, even with the snooze bar on our morning alarm clock. A common example would be the case where an employee asks her boss for a raise. The negotiation will then take place in the range between the current compensation and the ask or the offer, whichever comes first. Politicians take advantage of this cognitive bias among their constituents. Read the full thing